Zac Posen for Target take 2!

Zac Posen for Target. Again! Lucky, lucky, lucky! I wasn't lucky enough to have scored any pieces from his last collection. So here's hoping that they will be released in Australia again. I will be lining up for these pieces for sure! The pieces are due out April 25th. I really like most of the collection- Zac really has a vision of how to celebrate a woman's natural shape without being too body conscious, knows how to both emphasise and balance the qualities of feminity and edginess - whilst he effectively retains a constant effortlessness to his style. Pure genious! Here's my favourites from the lookbook for the upcoming collection:

I believe that designer collaborations with chainstore brands have got to be one of the most brilliant innovations in the fashion world in recent years. It is such a clever concept, as the two major parties involved--the designers themselves and the consumers of their products, each feel the other party must be off their mind.

The designers must think that we the consumers must be off our minds by the sheer craziness which ensues when they open the doors of accessability to their label. Entire collections selling out. Lines and waiting lists to purchase products kilometres long. What's more, the brands are able to preview and test looks to a wider market, and ultimately create a brand awareness in the public eye. This all equals major $$$.

Whereas, we, the consumers are able own pieces from designers we would dream of owning, for only a fraction of the cost. We think we're getting a real steal, and we are boggled as to why such a high-end, exclusive, major, coveted label would allow for us mere mortals to own such high-end, exclusive, major, coveted works of fashion.

Basically it's a win-win situation. God, I love designer collaborations!

Credit for photos to fashionista.com (click to view the full collection)