Yes, there may actually be some considerable weight to our endless cries that shopping can save the world. Our yearnings to buy non-essesntial items may just help us scrape out of the GFC. Who would have thought that shopaholics would be the modern-day superheroes?
Crowds lining up to shop
The boys from Proenza Schouler One essential element of reviving the world's economy is to restore consumer confidence. The very foundations of the retail world have been shaken by the increasingly discerning behaviours of consumers. People are questioning what and why they are buying. DEAR GOD! CONSUMERS ARE INCREASINGLY THINKING! Nothing could be more disastrous for the retail world: Cue Karl Lagerfeld wiping tears off with his leather-gloved hands.
The lovely Diane Von Furstenberg at her store in NYAs a result, the retail world is working to draw people back in with huge sales and promotions. Needless to say I am taking full advantage of this -of course- for the benefit of the whole world. I was always the altruistic one...
The eternally chic Charlize TheronOne such initiative which was globally staged was Fashion's Night Out which was staged across the world's fashion capitals to "promote retail, restore consumer confidence, and celebrate fashion". Basically shoppers were invited to shop late into the night, as festivities, celebrities, designers and models came together to promote the retail cause. It was all about putting the "fun" back into fashion.
Miss Wintour. In a T-shirt. Revolutionary.
Given that consumer behaviour is dependent on their values, I guess events like this can help to start to shape the consumer dynamic for the better. Personally, I find it quite confronting to have consumerism and materialism be so overtly promoted as our white flag out of this situation. To be explictlly told to shop, is a far stray from advertisements which aim to subconsciously drive our shopping habits. I find it all quite odd! What do you guys think?
The who's who
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